Motion Design Proposal Template

Motion design proposal template for UI animations, micro-interactions, loading animations, and digital product motion systems.

Sample Brief

We want to add polished micro-interactions and page transitions to our web app. We need a motion designer to create an animation system — loading states, hover effects, page transitions, and notification animations.

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What This Proposal Covers

1

Static Experience

Product feels flat and unresponsive — lacking the polish that makes great products feel alive.

2

Delightful Motion

Thoughtful animations that guide users, provide feedback, and make the product feel premium.

3

Motion Design Process

Audit, motion principles, prototype, animation development, and documentation.

4

Motion Portfolio

Products enhanced with motion design — before/after comparisons and user feedback.

5

Pricing

Per-animation or project-based pricing with an animation system as the foundation.

6

Motion Audit

Review current product interactions and identify the highest-impact animation opportunities.

Key Features

  • UI animation and micro-interactions
  • Page transition design
  • Animation system and guidelines
  • Lottie/CSS animation delivery
  • Performance-optimized animations

Frequently Asked Questions

What tools do you use for motion design?
After Effects and Lottie for complex animations, Framer Motion or CSS for web implementations. Specify your preferred delivery format.
Won't animations slow down the app?
Performance-optimized animations (CSS transforms, GPU-accelerated, Lottie) add minimal overhead. Include performance benchmarks in your deliverables.

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