Packaging Design Proposal Template

Win packaging design projects with a proposal that highlights shelf impact, brand consistency, and production-ready deliverables.

Sample Brief

We're launching a line of artisan hot sauces and need packaging for 4 SKUs that stands out on specialty grocery shelves. Budget $6,000.

Show how generic or poorly designed packaging causes products to blend in on shelves and miss the premium perception the client wants.

Envision packaging that tells the brand story at a glance, commands attention in retail, and creates an unboxing experience worth sharing.

Walk through your process: brand audit, structural concept, surface graphics, dieline creation, print production management, and press check.

Feature packaging projects that helped clients increase sell-through rates, expand retail distribution, or win packaging awards.

Price the project per SKU or as a package deal, detailing what is included: structural design, surface graphics, and print-ready files.

Lay out the timeline from briefing through print proofs to final production files, including retailer compliance review if needed.

How do I price packaging design for multiple SKUs?

Charge full price for the hero SKU design, then a reduced rate for each variant that shares the same structure and design system.

Should I include printing costs in the proposal?

Provide estimated print cost ranges for context but clarify that actual printing is quoted separately by the chosen print vendor.

What is a dieline and should I mention it?

A dieline is the technical template for the packaging shape. Always mention it because clients need to know they get production-ready files.

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