UX Research Proposal Template

UX research proposal template for user interviews, usability testing, surveys, and research-driven product decisions.

Sample Brief

We're redesigning our checkout flow and need to understand why 60% of users abandon at the payment step. We need user interviews, usability testing, and a research report with actionable recommendations.

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What This Proposal Covers

1

Unknown User Needs

Making product decisions without data, high drop-off rates, or unclear user motivations.

2

User-Informed Decisions

Research-backed insights that remove guesswork and drive product improvements.

3

Research Plan

Research design, participant recruitment, data collection, analysis, and presentation.

4

Research Impact

Past research projects and the product improvements they informed.

5

Research Pricing

Project-based pricing covering research design, execution, and analysis.

6

Research Kick-off

Define research questions, recruit participants, and set up the testing environment.

Key Features

  • User interviews and surveys
  • Usability testing sessions
  • Competitive UX analysis
  • Research synthesis and reporting
  • Actionable design recommendations

Frequently Asked Questions

How many participants do you recommend?
5-8 participants per segment catches ~85% of usability issues. Larger sample sizes are needed for surveys.
How long does a research project take?
A focused study takes 3-4 weeks — 1 week planning, 1-2 weeks data collection, 1 week analysis and reporting.

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