WordPress Development Proposal Template

WordPress development proposal template for custom themes, plugins, and full site builds with ongoing maintenance plans.

Sample Brief

We need a WordPress site for our law firm — 15 pages, attorney profiles, practice area pages, blog, contact forms, and SEO optimization. Must be fast and mobile-friendly.

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What This Proposal Covers

1

Current Issues

Slow site, outdated design, security vulnerabilities, or lack of content management flexibility.

2

The New Site

A fast, secure, easy-to-manage WordPress site that ranks well and converts visitors.

3

Build Plan

Theme development, plugin setup, content migration, SEO, and launch checklist.

4

WordPress Portfolio

Past WordPress builds with performance scores and client feedback.

5

Pricing

Project-based pricing with optional ongoing maintenance retainer.

6

Kickoff

Start with a sitemap review and content audit to plan the migration.

Key Features

  • Custom theme or premium theme customization
  • Plugin selection and configuration
  • SEO and performance optimization
  • Content migration plan
  • Training and documentation

Frequently Asked Questions

Will I be able to update the site myself?
Yes. WordPress is built for non-technical users. Your proposal should include training sessions and documentation.
Do you include hosting setup?
Most WordPress developers recommend hosting but leave the hosting cost to the client. Include setup and optimization as part of the deliverables.

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