Web Accessibility Audit Proposal Template

Win accessibility audit projects with a WCAG-focused proposal. Show clients how compliance reduces legal risk, expands their audience, and improves usability.

Sample Brief

We need a WCAG 2.1 AA audit for our public-facing website with a remediation roadmap. We've received an accessibility complaint. Budget $5,000.

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What This Proposal Covers

1

The Challenge

Highlight the client's accessibility exposure: legal risk from non-compliance, excluded users, poor assistive technology support, and potential ADA litigation.

2

The Vision

Describe a fully accessible website that meets WCAG 2.1 AA standards, welcomes all users, and demonstrates the client's commitment to inclusion.

3

Our Approach

Explain your audit methodology: automated scanning, manual testing with screen readers, keyboard navigation testing, color contrast analysis, and ARIA review.

4

Why Us

Share accessibility projects with outcomes: compliance certifications achieved, remediation timelines met, and client teams trained to maintain accessibility.

5

Investment

Price the audit and remediation separately: audit report with prioritized findings, then remediation work quoted per issue severity (critical, major, minor).

6

Next Steps

Outline the deliverables: executive summary, detailed findings report with screenshots, remediation priority matrix, and developer-ready fix instructions.

Key Features

  • WCAG 2.1 AA compliance testing
  • Screen reader and keyboard navigation audit
  • Prioritized remediation roadmap
  • Developer training for ongoing compliance

Frequently Asked Questions

What should a web accessibility audit proposal include?
Cover automated and manual testing scope, WCAG conformance level, deliverables (audit report, remediation roadmap), and optional remediation services. Mention legal risk reduction as a key benefit.
How do I price a WCAG compliance audit?
Price based on site size and complexity. A typical audit for a 20-50 page site runs $3,000-$8,000. Quote remediation separately since the scope depends on findings.
Should I offer remediation in an accessibility audit proposal?
Offer it as a separate phase. The audit identifies issues; remediation fixes them. This lets the client approve remediation costs after seeing the audit findings.

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