E-Commerce Proposal Template

Land e-commerce projects with a conversion-focused proposal. Cover platform selection, payment integration, and revenue optimization strategies.

Sample Brief

We sell handmade jewelry and need an online store with 200+ products, subscription boxes, and international shipping. Budget $10,000.

Quantify how the client's current online sales setup loses revenue through poor checkout flows, limited payment options, or manual fulfillment.

Describe a streamlined e-commerce experience that maximizes average order value, reduces cart abandonment, and automates operations.

Detail your e-commerce build process: platform selection, product catalog setup, payment and shipping integration, and launch optimization.

Highlight e-commerce stores you have built with revenue metrics, conversion rates, and operational efficiency improvements.

Break down pricing for platform setup, custom development, integrations, and data migration, with ongoing maintenance as an option.

Outline the launch plan: product data migration, payment gateway setup, test orders, soft launch, and full marketing launch timeline.

Which e-commerce platform should I recommend in the proposal?

Match the platform to the client's needs: Shopify for simplicity, WooCommerce for flexibility, or custom builds for complex requirements.

How do I handle product data migration in pricing?

Quote migration as a separate line item. The cost depends on the number of SKUs, data quality, and source format complexity.

Should I include ongoing maintenance in an e-commerce proposal?

Yes, offer a monthly retainer for updates, security patches, and optimization. E-commerce stores need continuous attention to perform well.

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