Shopify Development Proposal Template

Close Shopify projects with a clear proposal covering theme customization, app integrations, and store optimization for maximum sales.

Sample Brief

We're moving from Etsy to Shopify and need a custom storefront with our branding, subscription product support, and Klaviyo integration.

Show how the client's current e-commerce setup limits their growth with marketplace fees, lack of branding control, or missing features.

Present a branded Shopify store that the client fully owns, with automated workflows and a seamless customer shopping experience.

Describe your Shopify development process: theme selection or custom build, app stack configuration, migration, and launch checklist.

Highlight Shopify stores you have built or migrated, with revenue growth data, load time improvements, or customer experience wins.

Structure pricing for store setup, theme customization, app integrations, and data migration, with Shopify subscription costs noted separately.

Plan the migration timeline: data export, theme development, test transactions, DNS cutover, and post-launch monitoring period.

Should I propose Shopify or Shopify Plus?

Shopify suits most small to mid-size stores. Recommend Plus for clients doing over $1M annually or needing checkout customization.

How do I handle Shopify app costs in a proposal?

List recommended apps with their monthly costs so the client understands the total cost of ownership beyond your development fee.

What about Shopify theme licensing costs?

Specify whether you are using a free theme, a paid theme (client purchases), or building a custom theme included in your fee.

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