Business Coaching Proposal Template

Business coaching proposal template for executive coaching, leadership development, and business growth coaching.

Sample Brief

I'm a startup founder struggling with delegation and time management as we scale from 10 to 50 people. I need an executive coach for weekly sessions focused on leadership development.

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What This Proposal Covers

1

Growth Pains

Leadership challenges, delegation difficulties, or team dynamics issues as the business scales.

2

Effective Leadership

Confident, effective leadership that drives team performance and business results.

3

Coaching Framework

Assessment, goal setting, weekly sessions, check-ins, and progress reviews.

4

Coaching Outcomes

Client testimonials and measurable outcomes from past coaching engagements.

5

Coaching Packages

Monthly or quarterly packages with session frequency and communication access levels.

6

Discovery Call

A complimentary session to assess fit and define coaching goals.

Key Features

  • 1-on-1 coaching sessions
  • Leadership assessment
  • Goal setting and accountability
  • 360-degree feedback facilitation
  • Action plan development

Frequently Asked Questions

How long is a typical coaching engagement?
Most coaching engagements run 3-12 months. Meaningful leadership development takes time — avoid over-promising quick results.
How do you measure coaching ROI?
Define measurable goals at the start — team retention, revenue growth, or specific leadership behaviors. Track progress quarterly.

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