Copywriting Proposal Template

Copywriting proposal template for website copy, landing pages, email sequences, and sales pages that convert.

Sample Brief

We're launching a new product line and need compelling copy for 5 landing pages, a 7-email launch sequence, and updated homepage copy. Voice: confident, approachable, not salesy.

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What This Proposal Covers

1

Copy Challenges

Generic messaging, low conversion rates, or inconsistent brand voice across channels.

2

Words That Convert

Copy that speaks directly to your audience, addresses objections, and drives action.

3

Copywriting Process

Research, messaging framework, draft, revision, and final delivery with A/B variants.

4

Copy Portfolio

Before/after conversion rate data from past copywriting projects.

5

Pricing

Per-page or per-project pricing with revision rounds included.

6

Briefing Call

Voice and messaging workshop to align on tone, audience, and goals.

Key Features

  • Brand voice development
  • Conversion-focused copy
  • SEO copywriting
  • A/B testing headlines
  • Multi-channel copy packages

Frequently Asked Questions

How many revisions are included?
Standard is 2 rounds of revisions per piece. Clarify this in your proposal to manage expectations.
Do you need access to our analytics?
Yes — understanding current conversion data helps write better copy. Include analytics access in your kickoff requirements.

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