Technical SEO Audit Proposal Template

Land technical SEO audit projects with a developer-focused proposal. Cover crawlability, indexation, site architecture, and Core Web Vitals improvements.

Sample Brief

Our organic traffic dropped 40% after a site migration. We need a technical SEO audit to find and fix the issues. Budget $4,000.

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What This Proposal Covers

1

The Challenge

Identify the client's technical SEO problems: indexation issues, broken internal links, slow page speed, missing structured data, or post-migration ranking losses.

2

The Vision

Describe a technically sound website that search engines can crawl efficiently, index completely, and rank competitively for target keywords.

3

Our Approach

Detail your technical SEO audit process: crawl analysis, log file review, indexation audit, site architecture review, schema markup assessment, and Core Web Vitals testing.

4

Why Us

Share audit case studies with results: recovered organic traffic, improved crawl efficiency, indexation fixes, and ranking recoveries after technical remediation.

5

Investment

Price the audit report and implementation separately: the audit identifies issues with priority ranking, and implementation fixes them in order of SEO impact.

6

Next Steps

Outline deliverables: comprehensive crawl report, prioritized issue list, implementation guide for developers, and post-fix verification testing.

Key Features

  • Comprehensive crawl and indexation analysis
  • Site architecture and internal linking audit
  • Structured data and schema markup review
  • Core Web Vitals and page speed assessment

Frequently Asked Questions

What does a technical SEO audit proposal include?
Cover crawlability, indexation, site architecture, internal linking, structured data, page speed, and mobile usability. Deliver a prioritized issue list with developer-friendly fix instructions.
How is a technical SEO proposal different from general SEO?
Technical SEO focuses on how search engines crawl and index your site, not content or link building. It is developer work: fixing site architecture, speed, structured data, and crawl efficiency.
How do I price a technical SEO audit?
Price based on site size and complexity. A 50-page site audit runs $2,000-$5,000. Larger sites with JavaScript rendering or international versions cost more due to crawl complexity.

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