Email Marketing Proposal Template

Email marketing proposal template for campaigns, automations, and lifecycle marketing strategies that drive revenue.

Sample Brief

We have 50K email subscribers but our open rate is only 12% and we're not running any automations. We need a complete email strategy — welcome series, abandoned cart, newsletters, and re-engagement.

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What This Proposal Covers

1

Email Challenges

Low engagement, no automations, deliverability issues, or underperforming revenue from email.

2

Email Revenue Engine

Automated email flows that nurture leads, recover revenue, and build customer loyalty.

3

Email Strategy

Audit, segmentation, automation setup, template design, and ongoing optimization.

4

Email Results

Open rate improvements, revenue per email, and automation performance from past clients.

5

Pricing

Setup fee for automations plus monthly retainer for ongoing campaigns and optimization.

6

Email Audit

Start with a comprehensive email audit — list health, deliverability, and revenue opportunity analysis.

Key Features

  • Email audit and list hygiene
  • Automation flow design
  • Template design and copywriting
  • A/B testing strategy
  • Revenue attribution reporting

Frequently Asked Questions

How quickly can I see results from email marketing?
Quick wins like welcome series and abandoned cart emails can show results within 2-4 weeks. Full strategy impact builds over 2-3 months.
Which email platform do you recommend?
Recommend based on the client's needs and scale. Klaviyo for e-commerce, ConvertKit for creators, Mailchimp for small businesses.

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