PPC Advertising Proposal Template

PPC and paid advertising proposal template for Google Ads, Meta Ads, and multi-channel paid media campaigns.

Sample Brief

We're spending $10K/month on Google Ads but our CPA is too high at $85. We need someone to optimize our campaigns and test Meta Ads for our B2C subscription box service.

Try it now — Free

What This Proposal Covers

1

Ad Performance Issues

High CPA, low ROAS, wasted spend, or inability to scale campaigns profitably.

2

Profitable Growth

Optimized campaigns that deliver consistent, scalable results within target CPA.

3

PPC Strategy

Account audit, campaign restructuring, creative testing, landing page optimization, and scaling plan.

4

Performance Data

Past campaign results with ROAS improvements, CPA reductions, and spend efficiency.

5

Management Fee

Flat fee or percentage of ad spend with performance bonuses for exceeding KPIs.

6

Account Access

Start with a full account audit — we'll identify quick wins within the first week.

Key Features

  • Campaign audit and optimization plan
  • Keyword and audience research
  • Ad creative strategy
  • Landing page recommendations
  • ROAS tracking and reporting

Frequently Asked Questions

How do you charge for PPC management?
Common models are flat monthly fee, percentage of ad spend (10-20%), or hybrid. Include the model that works best for your service in the proposal.
What's a good ROAS to promise?
Don't promise specific ROAS. Instead, show your track record and set target ranges based on the client's industry benchmarks.

Related Templates

SEO Proposal Template

SEO proposal template covering technical audits, keyword strategy, content optimization, and link building for organic growth.

Social Media Marketing Proposal Template

Social media marketing proposal template for organic and paid social strategy across platforms.

Email Marketing Proposal Template

Email marketing proposal template for campaigns, automations, and lifecycle marketing strategies that drive revenue.

Content Marketing Proposal Template

Content marketing proposal template for blog strategy, content creation, and distribution that drives organic traffic and leads.

Ready to create your ppc advertising proposal?

Generate a professional proposal in seconds with AI. No signup required.

Generate Free Proposal