Social Media Marketing Proposal Template

Social media marketing proposal template for organic and paid social strategy across platforms.

Sample Brief

We want to grow our Instagram from 5K to 25K followers and launch TikTok for our DTC skincare brand. Budget: $3K/month for content creation and community management.

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What This Proposal Covers

1

Social Presence Gaps

Low engagement, inconsistent posting, or missing from key platforms where the audience lives.

2

Social Growth

An engaged community that drives brand awareness, trust, and sales.

3

Social Strategy

Platform selection, content pillars, posting schedule, engagement tactics, and paid amplification.

4

Growth Stories

Past social media accounts grown with engagement rate and follower growth data.

5

Monthly Packages

Tiered packages based on platform count, post frequency, and ad management.

6

Strategy Session

Social media audit and content strategy workshop.

Key Features

  • Platform strategy and content calendar
  • Content creation and scheduling
  • Community management
  • Paid social advertising
  • Analytics and monthly reporting

Frequently Asked Questions

Which social platforms should I recommend?
Recommend platforms where the client's audience is most active. B2B often means LinkedIn; DTC brands thrive on Instagram and TikTok.
How often should we post?
Quality over quantity. 3-5 posts per week on primary platforms is typical. Specify exact deliverables in your proposal.

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