Growth Strategy Proposal Template

Land growth strategy engagements with a results-focused proposal covering acquisition channels, retention optimization, and revenue scaling.

Sample Brief

We've hit $500K ARR but growth stalled. Need a growth audit, channel strategy, and 90-day execution plan to reach $1M ARR.

Diagnose the client's growth bottleneck: channel dependency, high churn, poor unit economics, or untested acquisition strategies.

Describe a diversified growth engine with optimized acquisition, activation, and retention that compounds month over month.

Outline your growth process: metrics audit, funnel analysis, opportunity identification, experiment design, and execution roadmap.

Share growth engagements with concrete results: ARR growth, customer acquisition cost reduction, or retention rate improvements.

Price by engagement model: one-time growth audit, 90-day sprint, or ongoing fractional growth lead with a monthly retainer.

Define the start: analytics access, stakeholder interviews, metrics dashboard setup, and delivery of the initial growth audit report.

How do I price growth strategy consulting?

Charge premium rates for strategic work. A growth audit can be $3,000-$8,000; ongoing fractional growth roles are $5,000-$15,000 monthly.

Should I guarantee revenue growth?

Commit to process and experiments, not specific revenue numbers. Set realistic targets based on current metrics and growth model analysis.

What access do I need from the client?

Analytics platforms, CRM data, financial metrics, ad accounts, and email platform access. List these requirements explicitly in the proposal.

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