Market Research Proposal Template

Win market research engagements with a methodical proposal covering research design, data collection, analysis, and strategic recommendations.

Sample Brief

We're entering the European market with our fitness app. Need competitive landscape, pricing benchmarks, and user persona research for 3 countries.

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What This Proposal Covers

1

The Challenge

Show how decisions made without data lead to wasted resources, misaligned products, and missed market opportunities.

2

The Vision

Describe actionable market intelligence that reveals customer needs, competitive gaps, and untapped revenue opportunities.

3

Our Approach

Detail your research methodology: secondary research, primary data collection (surveys, interviews), analysis, and strategic recommendations.

4

Why Us

Share market research projects that helped clients enter new markets, reposition products, or identify revenue opportunities.

5

Investment

Price by research scope: desk research, survey design and execution, interview programs, and comprehensive market entry studies.

6

Next Steps

Plan the kickoff: research brief, methodology review, data source identification, and interim findings checkpoint schedule.

Key Features

  • Competitive landscape analysis
  • Customer survey design and execution
  • In-depth interview programs
  • Market sizing and opportunity assessment
  • Strategic recommendation report

Frequently Asked Questions

How long does a market research project take?
Desk research takes 2-4 weeks. Projects with primary research (surveys, interviews) need 6-12 weeks depending on sample size and complexity.
Should I include the survey tool cost in my proposal?
Include basic survey tool costs in your fee. For large sample sizes requiring panel recruitment, quote that as a separate pass-through cost.
What deliverables should a market research proposal promise?
A comprehensive report with executive summary, methodology, findings, data visualizations, and prioritized strategic recommendations.

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