Conversion Rate Optimization Proposal Template

CRO proposal template for improving website conversion rates through data-driven testing and optimization.

Sample Brief

Our landing pages convert at 2.1% but competitors average 4%+. We need A/B testing, heatmap analysis, and systematic optimization of our signup funnel.

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What This Proposal Covers

1

Conversion Problems

Below-average conversion rates, leaky funnels, or inability to scale traffic profitably.

2

Optimized Funnel

A systematically tested and optimized conversion funnel that maximizes ROI on every visitor.

3

CRO Process

Audit, hypothesis generation, A/B test execution, analysis, and iterative optimization.

4

CRO Wins

Conversion rate improvements and revenue impact from past optimization projects.

5

Monthly Retainer

Retainer based on test volume and optimization scope.

6

Conversion Audit

Full-funnel audit with heatmaps, session recordings, and analytics review.

Key Features

  • Conversion audit and heatmap analysis
  • A/B testing strategy and execution
  • Landing page optimization
  • Funnel analysis and improvement
  • Data-driven recommendations

Frequently Asked Questions

How many A/B tests will you run per month?
Typically 2-4 tests per month depending on traffic volume. Higher traffic allows faster test conclusions.
What tools do you use for CRO?
Common tools: VWO or Optimizely for A/B testing, Hotjar for heatmaps, GA4 for analytics. Specify your recommended stack.

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