Influencer Marketing Proposal Template

Influencer marketing proposal template for campaign strategy, influencer sourcing, and performance management.

Sample Brief

We want to run an influencer campaign for our new protein bar launch. Budget: $20K. Target: fitness and wellness micro-influencers on Instagram and TikTok. Goal: 1M impressions.

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What This Proposal Covers

1

Reach Challenges

Organic reach declining, need for authentic third-party endorsement, or inefficient influencer efforts.

2

Authentic Advocacy

Strategic influencer partnerships that drive awareness, trust, and conversions.

3

Campaign Plan

Influencer research, outreach, briefing, content management, and performance reporting.

4

Campaign Results

Past campaigns with impression counts, engagement rates, and cost-per-engagement data.

5

Management Fee

Percentage of influencer spend or flat campaign management fee.

6

Strategy Workshop

Define target audience, campaign goals, and influencer criteria before outreach begins.

Key Features

  • Influencer research and vetting
  • Campaign strategy and brief creation
  • Contract negotiation and management
  • Content approval workflow
  • Performance tracking and reporting

Frequently Asked Questions

Macro or micro-influencers — which should I recommend?
Micro-influencers (10K-100K) typically deliver higher engagement rates and better ROI. Macro-influencers are better for mass awareness.
How do you measure influencer campaign success?
Track impressions, engagement rate, cost per engagement, website traffic, and conversions attributed to influencer content.

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