Public Relations Proposal Template

PR and media relations proposal template for press coverage, thought leadership, and reputation management.

Sample Brief

We're launching a new AI product and want to secure coverage in TechCrunch, Wired, and major business outlets. We also need ongoing media relations and thought leadership placement for our CEO.

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What This Proposal Covers

1

Visibility Gap

Low brand awareness, no media coverage, or need for credibility-building press mentions.

2

Media Presence

Consistent press coverage that builds credibility, drives awareness, and opens opportunities.

3

PR Strategy

Media audit, strategy development, press materials, outreach, and relationship building.

4

Press Wins

Media placements secured, publications covered, and resulting business impact.

5

Monthly Retainer

PR retainer with guaranteed pitch volume and press release count per month.

6

Media Audit

Review current press coverage, competitive media landscape, and identify story angles.

Key Features

  • Media strategy and target list
  • Press release writing
  • Journalist outreach and pitching
  • Thought leadership placement
  • Crisis communication planning

Frequently Asked Questions

Can you guarantee press coverage?
No ethical PR firm guarantees specific placements. Present your track record and typical results instead.
How many press mentions should I expect?
Set realistic expectations — 2-5 quality placements per month is strong for most companies.

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