Social Media Management Proposal Template

Social media management proposal template for ongoing account management, content creation, and community engagement.

Sample Brief

We need someone to fully manage our LinkedIn and Twitter accounts. 5 posts per week per platform, engage with comments, DM responses, and monthly analytics reports.

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What This Proposal Covers

1

Social Inconsistency

Sporadic posting, no engagement strategy, or social accounts that don't reflect the brand.

2

Active Social Presence

Consistent, engaging social media presence that builds community and drives business results.

3

Management Plan

Strategy, content calendar, daily management, community engagement, and monthly optimization.

4

Growth Results

Accounts managed with follower growth, engagement improvements, and content performance data.

5

Monthly Packages

Tiered packages based on platform count, post frequency, and engagement level.

6

Social Audit

Review current accounts, audience, and competitive landscape to set a baseline.

Key Features

  • Content calendar and scheduling
  • Daily engagement and community management
  • Analytics and monthly reporting
  • Hashtag and trend monitoring
  • Content creation (graphics + copy)

Frequently Asked Questions

What tools do you use for scheduling?
Buffer, Hootsuite, or Sprout Social are common choices. Include your recommended tool in the proposal.
Do you create all the content?
Clarify whether you create all content (copy + graphics) or if the client provides assets for you to schedule and manage.

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